About Us

A Little About Us

Formed in 2010, the Fort William Accommodation Marketing Group (FWAMG) is a local, co-operative, not for profit association of B&B providers in Fort William and the surrounding area.  We currently have about 48 members providing accommodation in nearly 250 rooms – and we are continuing to grow.

Our collective aim is to provide visitors with an easy way to find available accommodation whilst maintaining our local priorities and maximising the benefits of tourism for our visitors and our local economy alike.  We do not charge our members commissions on bookings and we do not charge our guests to make a booking.  You deal directly with your chosen B&B, allowing the individuality and personality of our local businesses to shine through.

2020 has been a very challenging year for our Members. They really want to work directly with guests to avoid paying commission to Online Travel Agents (OTAs). The money saved by our guests BOOKING DIRECT with Members is retained within the Local Economy instead of being taken out of Scotland and the UK and used by the OTAs to pay their shareholders. This way we can invest more in tourism for you, our guests.

The other benefit to our guests is that they often secure a saving as well when they BOOK DIRECT.

We thank you for your support.