Check Availability & Book your Fort William B&B

Search over 35 LOCAL B&Bs for online availability

Booking success in a changing world

A Lochaber Ideas Week session, 17th November 2015 2pm to 3:30pm

A FREE workshop presented by Iain Stewart, Director of FreeToBook in association with the Fort William Accommodation Marketing Group and Lochaber Chamber of Commerce.

Our digital travel age is evolving all the time, understanding why and how this is happening is critical to the success of your business! See why some properties succeed online while others fail.

Did you know?

70 percent of travellers begin their search online, via a mobile device.

TripAdvisor is the most downloaded mobile travel app (42 percent)

You lose up to 60 percent of visitors with every click on the path to purchase on a mobile

92 percent of visitors to a website never return

There are 139 reviews, written every minute, on TripAdvisor

Don’t get left behind! Learn why some properties succeed online while others fail. During this FREE 90 minute, highly interactive (and hopefully highly entertaining) session, FreeToBook’s Iain Stewart gives property owners the tips and tricks to help to market themselves to customers and to increase direct room bookings.

FreeToBook is a Glasgow-based, family-run business headed up by brothers Iain and Craig Stewart. Launched in 2011, this online room booking software is now used by over 6,000 independent accommodation providers in over 117 countries.

FWAMG is Fort William’s local association of B&Bs and Guest Houses. Established in 2012 membership is open to all in the Fort William area. By innovating and staying in touch with market trends we are providing members with cost effective, powerful resources to minimise costs and maximise bookings.

Book your free tickets here now and be sure of your place.

Our Members

Group News


Local Online Booking Extended

To make finding your bed and breakfast accommodation in Fort William as easy as possible we now have an online availability check. Enter the dates and room(s) you need and you will see a list of members who have appropriate availability. From there you can book securely on line to confirm your choice.

We are a local, not for profit co-operative group and don't charge our guests booking fees or our members commissions so you can be confident you are booking your chosen accommodation at the best prices available.

Assisting our guests to find and book accommodation direct with their chosen B&B is our primary objective. We have now released a new booking widget which has been embedded in a number of local information and activity sites. This means you can now book locally and safely without even having to leave the Nevis Range, Mountain Festival or AboutFortWilliam information sites. You will also find links to our availability on other local sites including those for the Jacobite Train and the Outdoor Capital of the UK .


B&B or Guest House?

The terms Bed and Breakfast, B&B and Guest House are virtually interchangeable in Scotland. We provide a less formal alternative to hotels in Fort William.

Our "B&B Experience" members all aim to provide you with genuine Highland hospitality, a comfortable bed for the night and a substantial breakfast to start your day in the morning.

Stay with us and experience the difference!


Local B&B? Want to join us?

Help us to help our guests. Our visitors need lots of accommodation at a range of prices, all easily found and online bookable. Put your availability online through the Fort William B&B Experience website. Together we can provide for our guests with local flair, variety and true Highland hospitality? Contact us now. Together we are stronger and more useful, to each other and to our guests.